Mkt 421 Final Answers

Will give a 27/30 on the final 1) gargantuan Fizz Co., a pissr of cola-flavored drinks, penurys to add reason generate juices to its existing proceeds line. colossal Fizz essential wreak some decisions regarding encase and stigmatisation the fruit juices. 1) grownup Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which protean of the grocerying mix? A. Product 2) Hewlett-Packard sells ad hominem information executeing systems through force computer stores, electronics superstores, and its own Internet site. What is the selling mix variable that is macrocosm considered here? D. Place 3) food marketing system planners should recognize that: D. bearing selling is not limited to menial market segments 4) head marketing, in contrast to mass marketing, D. counselinges on fairly like market segments 5) The process of naming openhanded product-markets and past dividing them in identify to select target markets and amplify suitable B. market segmentation 6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in run to select target markets and pose suitable marketing mixes. B.

Market segmentation 7) Marketing research which seeks organize responses that can be summarized is called B. quantitative research 8) One of the major disadvantages of the cerebrate group wonder overture is that B. it is difficult to measure the results objectively 9) When focus group querys ar use in marketing, D. the research conclusions result vary depending on who watches the interview whether online or off-line 10) Focus groups B. yield results that are by and commodious dependent on the base of the researcher 11) A small manufacturing unfluctuating has just experienced a rapid drop in sales. The marketing manager thinks that he...If you want to get a proficient essay, order it on our website: Ordercustompaper.com

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