Environmental Factors Paper

IntroductionI geared this paper on Coca-Cola because of my layest on a previous paper I wrote for this marketing class; publicity and Price Analysis: Pepsi-Cola. As I wrote the paper on Pepsi I became interested on both products since the excite been area competitors since the early 1900?s and still remain the two con cola drinks on the consumer products market today. This paper will inter Coca-cola?s domestic and global market as near as the importance of social responsibility and ethics misdemeanour the brand. Coca-Cola?s marketing began in China and opened its for the number 1 time bottling places in Shanghai and Tianjin in 1927. A third plant opened in Qingdao in 1930. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of transaction in the midst of China and the United States. Coca-Cola was the first American consumer product to bring forth to China. (Coca-cola.com)Environmental Factors One environmental factors faced in the first few long time was sales. Sales were truly higher in smaller more(prenominal) exclusive markets than that of the larger cities and retailers. Coco-cola embarked on an aggressive marketing campaign. other factor was the distribution to the retailers; whatsoever of the smaller locations required hours of give way on over rutted dirt roads, this presented a logistic challenge. In increment dawning of sales was hard in these regions.

The keep friendship hired over thousands of sales representatives to make reparation visits and varan the amount of product being sold and in w hat locations. This discipline was then ent! ered into data banks that compiled all of the information and the company could track the information. Environmental factors can be political, social, ecological, cultural, technological and honest in nature. Coca-cola must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt... If you motive to stomach a full essay, order it on our website: OrderCustomPaper.com

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