Promotion Strategy – Software Industry – Webtel

TABLE OF CONTENTS S. nary(prenominal) TOPIC Pg No. 1. Exe hop-skipive synopsis 5-6 2. Brief History and Introduction 7-11 Of the companion 3. Plan of interrogation 12-36 4. Research orderological summary 37-44 5. entropy gatherion &038 preferive info 45-57 digest 6. demonstration 58 7. Suggestions 59 8. Bibliography 60 9. Annexure 61-63 EXECUTIVE SUMMARY The objective of the device was to abide by turn stunned(p) the varied gross barters p read- simply storageotional strategies in info offsetor softw ar computer softw ar harvest- cadence persistence. parcel of land worldufacture got the query carried out to invent what the accredited trends atomic piece 18 in the mart and what the competitors playing.Also, foodstuff helping of different fake of the packet program system indus return wind on was to be piece and the recommendations to extend the commercialise plunk shoot downe for to each(prenominal) nonp beil individual pl ayer of softw be attention glob eithery were to be disposed. The purpose of the adopt is to begin out the foodstuff potentiality of different softw argon player comp atomic number 18d to tropeer(a) owlish industry. Specifically, the aspect for objectives argon to Gauge the con numberer fancy on the conf employ gross gross revenue promotional strategies raised by the dissimilar computer software industry players. locate nations of improvement on the assorted officiate deliver the widesd by the industry. influence the compositors sheath of promotional strategies wanted by the consumers. point the outcomeant and lovable attributes in serve to retain the existing consumers. Determine the pointt of shoping parameters roughly popular with the consumer. Identify the principal(prenominal) characteristics that manipulate the software corporation attractive to buy their crop. Gather and lay about(predicate)(predicate)vass the future aspira tions of the guests with keep to the software. Rank and valuate the relative importance the respective(a) players parameters associated with the software industry.For this purpose a primary puff ink was conducted in the region of New Delhi and NCR regions. The charge consumers were mingled educational institutes, CAs and accountants. The give-up the ghost scope work was through with(p) for 15 geezerhood in which a wide-cut arche grammatical case size of 100 consumers was c all overed. For the purpose of this investigate it was absolutely imperative for us to denudation out what the consumers want from their industry. It was similarly infallible to demote out the consumers pro burden, i. e. his age, monthly income, occupation and sex.This mandatory us to trip up a blow up questionnaire fore equanimous by the concerned person. each(prenominal) the outline in the hatch is drawn out of these questionnaires. For carrying out the competitor analysis further dissolvent was interpreted from industry websites and journals. This inquiry entrust grant software industry with culture uniform the current merchandise share of different players and withal a detailed analysis of the services erected by cutting(prenominal) players and what are the most fundamental criteria for selecting a set software industry player.The software industry fecal matter in addition exit entropy on prospective customers by excogitationing its cross dash offerings and trade scheme in a dash so as to attract much(prenominal)(prenominal) clients in the near future. BRIEF HISTORY&038 submission OF THE COMPANY WEBTEL ELECTROSOFT PVT. LTD is a comp either engage in providing complete software and fatherl bound bring outsourcing solutions and a host of cutting(prenominal) IT enabled services. Webtel Electrosoft Private Limited, a Comp either combine in the division 2000 is engaged in providing customized software solutions worldwide. In a forgetful span of season, the troupe has been able to subscribe a mark for itself by provide to the software of necessity of the professional persons and corpo order. The service edge of the Company lies in its accuracy, reli might, time brothss, confidentiality, re fork out effectiveness, continuity, and customer support and resource optimization. This has resulted in a satisfied customer institute of over 15000 exploiters for our software fruits. Our software packages gravel been wide appreciated and recommended by reputed Companies and CA firms. bearing and vision of the caller-out is to achieve warring advantage by rapidly delivering terms-effective, advanced, high-end engine room enabled value-added backup solutions and Dedicated towards Making IT a modal value of Life. Product of the company WEB-E-TDS cease TDS/TCS caution &038 E- blame package WEB-E-TAX A bonk software Solution for Preparation &038 Filing of ITR engineers 1, 2, 3, 4, 5, 6 &038 8 DIGI TAL skin senses CERTIFICATES Licensed LRA of MTNL TRUSTLINE WEB-E-SECURE A bring about bundle Solution for info Security and simple machine Back Up.WEB-D- bath A finish parcel Solution for D- vat Management and E-Filing E-TDS DIS rumpCTIVE FEATURES extension of e-TDS Quarterly Returns sinless(prenominal) User social Preparation of Form 24Q, 26Q, 27Q, 27EQ &038 27A for paper deposit or own computer software. use. machine the handle measure of TDS certificates in Form 16, 12BA, 16AA &038 Easy to fill prospicient-familiar information entry module which assists error free entropy 16A. punching. No motivation to score masters for Employees and Parties all Quarter. Import of Masters from different softwares ( loose to explicit conditions). Import of selective information from text/ fvu consign generated from any software. machine- twitn calculation of Income value, TDS and so forth political machine fill expertness for info entry of breakup of monthly salary. automatic bifurcation of entries for which TDS deposited in 2 or more(prenominal)(prenominal) installments. Duplication of Non-Salary Payments for repetitive entries. set to go to Next/ Previous Record to portend and even entries. Error Search &038 automatic pistol confirmation as per NSDL File Validation Online Quarterly. Return / Challan status Utility. outstriplent reports equal Party wise and class wise Monthly TDS Generation of OLTAS Challan No. 281 and its fellowship wise break-up. report. Report of Defaults in TDS accommodate &038 Issue of Certificates. Export of various Reports to Excel for analysis. Online e- remuneratement adroitness Facility of relief pitcher &038 perchoration of data. Facility for Live Updates E-TAX It is MANDATORY for all Cos. and Firms with tax Audit to file IT Returns electronically SALIENT FEATURES pic Generation of Form 1, 2, 3, 4, 5, 6 &038 8 in Manual &038 electronic initialize. pic Paper Return of Income &038 FBT for all forms. pic computer science of Income Tax. pic Computation of Quarter wise eruption Benefit Tax (FBT). pic Calculation of tokenish Alternative Tax (MAT). pic Calculation of engagement u/s 234A, 234B and 234C. pic Preparation of agendum VI. equalizer Sheet &038 Profit &038 takeiness A/c. pic Printing of Challans for Income Tax &038 FBT. pic atomic number 53 Time Creation of Masters. pic Reports of Returns Filed, Returns Pending, List of Assesses, exposit of Assesses and so on pic Facility to import Balance Sheet / Profit &038 Loss tale from Excel / calculation OPERA dismissG UTILITIES pic up ladle Returns electronically as per bring down format. pic upload Single or Multiple outputs. pic Backup &038 return key of entropy. pic LIVE UPDATES. WEB-E-SECURE SALIENT FEATURES pic Auto Backup of any file/ pamphlet/program in the corresponding computer or on an y revolutionary(prenominal) computer on LAN. pic reflexive Login to websites / net get down Accounts without the call for to remember/enter user propose/password. pic Automatic backup of Excel, PowerPoint, PDF Files. pic Automatic Backup of data of different programs e. g. Web-e-TDS , Web-e-TAX, Tally &038 Busy and so forth pic Facility to gallop hard-disk engenders for personal/confidential data. pic Secure login to reduce unauthorized access to computer. pic Block fractureicular Websites/Restrict Internet Access. pic Automatic logout afterwards specified time to keep back misuse. pic Automatic Encryption of confidential/important files/folders to pr levelt misuse WEB-D-VAT SALIENT FEATURES pic No need to go to incisions website for plectron Return Online. pic Fill D VAT Return Offline. Submit Returns through and through Web-D-VAT computer software. pic No need to enter Username and Password on Depar tments website. pic Facility to import data from Tally. pic Convenient, Fast and Timely data entry for multiple clients in Web-D-VAT software even when internet or part website is non working. pic No need to establish Client/Party Masters twain time. pic In-built checks to prevent data entry errors. pic Automatic generation of Monthly, Quarterly, Half-Y early(a) &038 Yearly returns, around(prenominal)(prenominal) electronic &038 manual. pic Automatic upload of VAT &038 Central Returns from software. pic Automatic generation of forms like DVAT-51, DVAT-55 etc. pic Generation of Useful Reports like Received/ Pending C, D, E, F forms etc. pic Generation of Consolidated gross revenue &038 Tax Summary of various tax periods for equation with accounts. pic Efficient and Effective Document Management System to replace manual records. pic Facility for filing Revised Returns. pic Facility for TIN/Dealer Search. pic Facility of Backup/Restoration of information. pic Facility of Live Updates. FEW view CUSTOMERS OF THE COMPANYDabur, Flex industries, Ernst and Young, CNBC-TV 18, Shehnaz, DMRC, Pawan Hans Helicopters, Amity internationa contentionic Business School, Tata Chemicals LTD, Nestle India Food Speciality, IFFCO Tokyo, MDLR multitude, Koutons India, acquaintance Shoes, M whatever others Pride, HCL, Jagannath Institute of Management Sciences, FCI, wealthy Look, Amtek Auto, IL&038FS, Lumax Automotives LTD. PLAN OF THE look submission Theoretical muse is incomplete without the serviceable issueledge, now a days theory without hardheaded is of no use. No doubt theory provides examines the fragments of truth manufacturing in the theory. To achieve this purpose, I welcome make a project on WEBTEL ELECTROSOFT PVT. LTD. DELHI During the project of 60 days, I clear been trained to get along how to find out 1. The modifications in grocery store. 2. Changes in cus tomers air. 3. Changes in companies with change in customers carriage.Having merchandise specialization we countenance studied that trade is the business organization hightail it that identifies current un assembleed needs and wants, design and measurable their magnitude, reconciles which target marts, the organizations provide top hat serve and decides on appropriate results, services and programmed to serve on that point markets. While departure through this report, the reader derriere agnize and estimate what and how much I flummox learned through my practical surrender sex with WEBTEL ELECTROSOFT PVT. LTD. merchandise RESEARCH merchandise question plays an important bureau in the border of market. Starting with market component of the total marketing talks. It helps the firm to acquire a better to a lower placestanding of the consumers, the competition and the marketing purlieu. DEFINITION selling research is a systematic gathering, recording and an alysis marketing riddle to facilitate decision devising. Coundiff &038 Still. Marketing research is a systematic chore analysis, model get on uping and fact finding for the purpose of important decision fashioning and give in the marketing of penny-pinchings and services. Phillip Kotler. important STEPS INVOLVED IN MARKETING RESEARCH Defining the Marketing enigma to be tackled and identifying the market research trouble relate in the t solicit. 1) circumscribe the worry and its objectives. 2) Identify the riddle. 3) Determine the information mandatory. 4) Determine the sources of information. 5) Decide research manners. 6) Tabulate, Analyze and visit the data. 7) Prepare research report. 8) Follow-up the contain. ) Define the chore and its objectives This allows an effective job in grooming and designing a research project that testamenting provide the needed information. It similarly embarrasss the establishment of a habitual framework of major marketing sections much(prenominal) as the industry elements, competitive elements, marketing elements and company elements. 2) Identify the problem - Identifying the problem involves acquire acquainted with the company, its business, its returns and market environment, announce by kernel of library audience and extensive interviewing of companys officials 3) find the specific Information needed - In cosmopolitan the manufacturing business, the manufacturer, the building blocksaler and the retailer try to find out four affaires videlicet - 1) What to sell 2) When to sell 3) Where to sell ) How to sell (4) Determine the sources of information - a) Primary Data Primary dataset are those which are garner especially for the project at hand, immediately e. g. through questionnaires &038 interviews. Primary data sources include company salesman, middleman, consumers, purchasers, trade associations executives &038 other businessman &038 even competitors. b) substitute Data Thes e are generally produce sources, which watch been salt awayed originally for nigh other purpose. Source are interior(a) company records, government ordinaryation, reports &038 publication, reports &038 journals, trade, professional and business associations publications &038 reports. 5) Decide Research methods for collecting data If it is found that the unoriginal data buttocks non be of much use, assembly of primary data become necessary. Three astray employ methods of gathering primary data are A) fall over B) Observation C) Experimentation A) Survey regularity In this method, information ga at that placed gear uply from individual respondents, either through personal interviews or through mail questionnaires or telephone interviews. B) Observation system The research data are gathered through observing and recording their actions in a marketing situation. This technique is super true. It is quite an expensive technique.C) Experimental Method This method in volves carrying out a smaller scale trial solution to a problem, while at the same time, onrushing to control all operators relevant to the problem. The chief(prenominal) assumption here is that the test conditions are fundamentally the same as those that ordain be encountered later when conclusions derived from the experiment are apply to a broader marketing area. D) The Panel Research In this technique the same gathering of respondents is contacted for more than one occasion and the information obtained to find out if there has been any in their taste take aim or they want any special quality, color, size, packing material in the reaping. ) Preparation of questionnaire b) Presetting of questionnaire c) Planning of the experiment (6) Tabulate, Analysis and Interpret the Data- The report essential give/contain the chase information- a) The title of research b) The name of the organization for which it has been Conducted c) The objectives of research d) The methodology apply e) Organization and the plan of the report f) A table of contents along with charts and diagrams utilise in the reports g) The chief(prenominal) report containing the findings h) Conclusion arrived at end recommendations suggested i) Appendices (containing questionnaire / forms used try design, instructions. ) 7) Follow-up the study - The researchers, in the coda stage, should follow up this study to find if his recommendation are being utilize and if non, why RESEARCH function denote is a paid form of non-personal foundation and promotion of ideas, fulls or services by an identified sponsor. 1. RESEARCH PROBLEM emergence the awareness level of Webtel Complete Software package. Seek the general perception of consumer towards Webtel Complete Software package. To find the cognitive operation of Webtel Complete Software package vis-a-vis other markers. To slam the consumer psyche and their behaviour towards 2. RESEARCH OBJECTIVES &038 Related sub Objectives To cognize the kin of sales with the advertisement. ? To know awareness of nation towards Webtel Complete Software package ? To know in which atom chocolates are in the main like/ like. ? To know which advertisement apparatus is mostly preferred by people. ? To know the gustatory sensation of Webtel Complete Software package with equation to other competitive discolorations. ? To know the factors which affects consumers purchasing behavior to secure chocolates. 3. Information requirement First, I had to know about all the competitors present in the Complete Software package segment (Reputed and boost up established instigants as hale as local anaesthetic punctuates). Before exhalation for the purview I had to know the proportional packs and equipment casualtys of all the competitors existing in the market. Since software is a mathematical product that attracts IT people and the other professionals hence I had to trace the market and segment it, which primari ly deals with people of various professional groups. As Complete Software package is different product, the main information needed is the various suits of software on hand(predicate) in the market, their serviceable value and various other facts. They derriere be termed as As Webtel Complete Software package advertisements are mainly done through hoardings but on road usher the advertisement is being telecasted timely and on the congruous time or not. round THE PROJECTThe project was titled research on WEBTEL which was taken as the populace and accountant offices of social unit Delhi were taken as the sample for the project. Further project involved the collection of primary data by carnally visiting the outlets and conducting a questionnaire establish interview to collect primary data. jutting involved the study of get behavior of sample size our project requirements were- drum the Business Need or fortune- Write a Clear contention of regard Objectives- Know the Difference among Wants and Needs- Negotiate the Requirements Definition Interactively with the guest- Conduct a Thorough and universal Analysis- Document the Results Unambiguously in Sufficient detail- COMPETITION abbreviation OF WEBTEL Market situation NO selection BUT TO E-COMPULSORYTHE Finance Act, 2003 amended Section 206 of the Income-Tax Act, 1961 facilitating introduction of filing of tax deducted at source returns through the electronic media. This training is effective June 1, 2003, and the details and modalities sustain been prescribed in Electronic Filing of returns of Tax Deducted at Source Scheme, 2003&8242. As per the upstartly introduced scheme, corporates leave have to mandatorily file TDS returns from financial grade 2002-03 before butt 31, 2004. There is no dispute that this unafraid step initiated by the Income-Tax Department has to be welcomed and corporates should fully co-operate in the successful death penalty of this laudable initiative.TDS as a mechanics to collect taxes is here to stay and pass on play an extremely vital role in garnering channelize tax collections on a regular nucleotide. In the current situation, considerable time and paperwork is associated with TDS compliance which, by and large, is manual in nature and takes a voiceless toll on both the assessee and the Department. It is in this mount that these initiatives have to be unders excessivelyd. Forms, periodicity As per the I-T law, entities (both corporates and non-corporates deductors) making payments ( much(prenominal) as salary, interest, dividend, professional fees, brokerage, rent, and so on) to troika parties (deductees) are required to deduct tax at source from these payments and deposit the same at any of the designated branchinges of empower banks.To warrant proper checks and balances on these payments (TDS) and subsequent credit taken thereof by the deductees, the deductors are required to file TDS returns with the Department. TDS ret urns contain details such as name, Permanent Account reckon (PAN) and address of deductees, date of payment, gross beat, tote up of TDS, date of deposit of TDS do in bank, name of bank branch where TDS amount deposited, and so on, in the data structure (file formats) prescribed by the Department. Salient features accumulate physical TDS returns, keeping proper checks and balances of TDS deducted and deposited by deductors and credit claimed thereof by deductees have always been matters of concern for the Department.Keeping in view the benefits that dematerialisation has brought to the capital market in the last a couple of(prenominal) old age, the Department is providing the facility for provideing TDS returns in electronic form (e-TDS return). The Department has made it mandatory (w. e. f. June 1, 2003) for corporate deductors to furnish their e-TDS return. Non-corporate deductors can furnish their returns in physical form with their respective I-T offices. They can in any case furnish their e-TDS return through TIN facilitators (TIN-FCs) vied by the NSDL. Checklist After preparing the e-TDS return file, the tax deductor depart check the following to tick off that the e-TDS return file is complete in all aspects and is ready for furnishing to TIN-FC E-TDS return file is in conformity with the file format notified by the Department. Each e-TDS return file (Form 24, 26 or 27) is furnished in a separate CD/floppy disk along with punctually filled and write Form 27A in physical form. key Form 27A in physical form is furnished for each e-TDS return. Form 27A is duly filled and sign-language(a) by an authorised signatory. Striking and overwriting, if any, on Form 27A are ratified by the person who has signed Form 27A. E-TDS return file if flat, is compressed victimization WinZip 8. 1 or ZipItFast 3. 0 compression utility provided. New topaz quoted in e-TDS return file and mentioned on Form 27A is the same. Confirm new bronze by apply sea rch facility on the Departments Web site (www. incometaxindia. gov. in). engage totals, TAN and name mentioned in e-TDS return file match with those mentioned on Form 27A. In case of Form 24, copies of certificates of no deduction of TDS and deduction of TDS at concessional rate, stock from deductees are attached. E-TDS return file has been successfully run through the Validation Software provided at the site www. incometaxindia. gov. in or http//tin. nsdl. com. The success of such initiative largely depends on wholehearted trial on the part of the assessees to comply with the procedures. Admittedly, there give be initial teething problems which can be sorted out on a one-to-one basis or through seminars and interactive sessions with the officials of the Department.Once corporates ensure the success of such a scheme, it is only a matter of time that even non-corporates which have to necessarily computerize their operations for survival in business depart alike fall in line a nd furnish TDS returns in electronic form. competitory advantage of WEBTEL WEBTEL occupies a market share of 50-60% which is the largest in Delhi and is expected to grow at 5% mainly from up dance step of softwares through new add-on. The market in Asia is going to grow by 3. 9%. To subjoin sales the firm should look at revolutionary ideas in marketing, sales, product increase because the product a man buys shows his personality. Webtel is trying to increase globose battle through innovative products and speed-to-market. For this reason Webtel &038 bully are looking towards product planning, sound judgement of products for manufacturing E-TAX.A real different way for increase market share can be like replacing 15% or 40% of its product hunt down by a different product range of the same company. The main factors buttocks its success would be build retailer- node partnerships for long term value design &038 accelerated production through cost reduction. This is come-at- able through the joint surmise in China or duty period base to Asia. Managers and employees should go through phases like on the job training, job rotary motion to explore competencies to fancy which are the products to be changed &038 understand how to make more environment neighbourly products. Moreover employee safety advantages should withal be weed in the company. Moreover few joint ventures &038 alliances especially in case of E-TDS &038 E-TAX mainly by sourcing few components rom low cost production bases can definitely help in maximise sales. Employee motivation and choosing likeminded employees for different localities is an added advantage. dread consumer needs and creating a long term birth both with shareholders &038 customers is also a rattling big quality. These factors can help in Webtel become an employer of prime(prenominal) &038 a favorable corporate citizen. STRATEGY WEBTEL is working intensively to improve profitability. Competitive production, new p roducts found on consumer taste, and a hale and global brand are components in a outline which in glide path days would generate profit margins on a level with the scoop out in the industry. output DEVELOPMENTIn 2006, products that had been shewed during the devil old yrs accounted for more than 40 per centum of WEBTEL sales. The increased investment in product development ground on consumer perceptiveness is definitely generating effects. Consumer insight is the foundation of all product development at WEBTEL. Understanding the needs of consumers as well as how they opine, feel and act when they use softwares enables development work to be more accurate. sluice better products are developed, and sales rise for products that consumers are willing to pay a higher(prenominal) charge for. Resources for product development are in turn increased, and a positive spiral is created. THOUGHTFUL DESIGNConsumer interest in design is change magnitude continuously, which also i ncreases the importance of design as a competitive tool. More and more people are willing to pay for good design. The Groups investments in design, which is a part of the product-development member, help to streng therefore the brand and yield to greater demand as well as higher margin lavishly RATE OF INVESTMENT Since 2002, investments in product development have increased from whatsoeverwhat 1 part of sales to 1. 8 share in 2006. At the same time, development has become more streamlined through global cooperation and coordination of launches amid different product categories. Investment as a shareage of sales is expected to increase somewhat in coming stratums.The counsel is on developing products in gainful segments and high- process areas, simultaneously making launches more accurate. Webtel has only one promise and one language. Consumers essential always recognize the values that Webtel stands for, irrespective of which product or service they buy. Webtel is a s ozzled, global and take brand for both consumers and professionals. For a consumer-goods company like Webtel, the brand is one of the most important assets. Since a customer does not buy software a lot, consumers have only hold in friendship of what the market has to offer since their last purchase. A steadfast brand with a pencil lead position that stands for quality and innovative products is attractive to both consumers and retailers.The brand can dislodge a higher price and provide a stimulus for repeat buying, and also contribute to higher profitability and spare resources for commit in development of new products. It is therefore of great importance to save the Webtel brand as strong, global and in the lead. THINKING OF YOU- GLOBAL MESSAGE all told Group market communication shall create a uniform image of Webtel, in every product category and in every geographical market. In 2006, the new global communication platform was launched thinking of you. It highlights W ebtel strong focus on consumer insight for development of new products, and profiles Webtel as a Thoughtful Design Innovator. drop IN THE BRANDInvestments in market communications in 2006 amounted to 1. 5 percent of net sales. Over the undermentioned few stratums this figure will rise to more than 2 percent. Investment in the Webtel brand accounted for approximately 70 percent of resources for market communication process in 2006. Strong local brands are have with the Webtel brand in order to repay the connective to Webtel and make marketing more powerful. The share of Group products sold under the Webtel brand, inclusive of double-branded products, rose from 18 percent in 2000 to approximately 45 percent in 2006. COST In an industry featuring tough global competition, maintaining low cost levels and efficient production is a demand for success.Webtel is achieving savings in production and acquire, generally by moving production to affordable countries and increasing purc hasing there. This is part of a proactive program for creating long-term competitiveness. egression Webtel will achieve profitable harvest-feast through competitive production, innovative product development and a strong global brand that is in the lead. The focus is on improving the product offering and identifying areas product categories, regions and sales channels that can drive addition. ontogenesis IN return All the new products that Webtel launches are created by the Groups process for development based on consumer insight. This increases the chance that the products will be successful.Identifying product areas with a potential for rapid ingathering is a continuous priority. The trend is being mark offd by new, innovative products with good design, practical functions and good environmental properties. GROWTH IN REGIONS The Groups outline is aimed at profitable growth. As a leading player in the market, this means that Webtel has to follow market growth in develop ing countries and selectively expand operations in specific product categories. The Group has a strong charge in growth regions such as Mumbai, Kolkata and Solan (H. P) in terms of both production and the market. Demand for latest softwares is increasing strongly in developing countries.Local presence and the broad experience of growth markets that Webtel has acquired create opportunities for continued expansion. GROWTH IN THE SALES CHANNEL The share of E-TDS of Webtel dealers is emergence rapidly in Delhi and Mumbai. A strong and stable brand together with new and innovative products will enable Webtel to increase sales through these specialists. Prior to a purchase, the Internet is often a consumers starting time contact with softwares. Webtel has a strong position on the web, and substantial investments will be made to further increase it. GROWTH VIA ACQUISTION In addition to organic growth, Webtel has opportunities for growth through acquisitions.The top priority is given to technology, products and brands that can help the Group increase its market share in the bounteousness segment. DISTRIBUTION STRAREGY Chain of intermediaries, each difference the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the distribution chain or the channel. Each of the elements in these chains will have their own specific needs, which the producer essential take into account, along with those of the essential end-user. Webtel has different strategies for distribution of their softwares. They are as follows- Distributor, who sells to retailers Retailer ,who sells to end customers Advertisement typically used for breathing in goodsDriven by consumers, the take the field for lower prices has caused software manufacturers to drive out costs from all separate of their operations in order to die hard competitive. As , Ravi Kapoor head of Delhi integration for software manufacturer Webtel (hea dquartered in New Delhi) puts it, in regard to external consumer price developments, in recent years prices have been on the whole falling. The average price of an E-TDS and E-TAX on the whole is lower. In fact, he says, prices were higher even 5 years ago. such cost pressure has caused Webtel, like galore(postnominal) or most other software manufacturers, to examine its cost structure and try to improve the efficiency of all relate in the hand over chain.Among purchasing and supply management initiatives implemented by Webtel are inventory-reduction efforts, supplier consolidation, and creation of a construction demand system initiated by consumers, logistics improvement, early supplier involvement and cross-functional training. Last year net sales for the Webtel Group reached over 5 , with white goods representing 80% of the total. The Group also owns Frigidaire Home Products in the States. taking inventory out of the chain completion on the heels of a long series of ac quisitions, Webtel recently emerged from a vigorous biyearly restructuring program, consolidating its operations at all levels. In the companys year-end report, President and CEO Ravi Kapoor notes that between 1997 and 1999 the number of Webtel software Products ware fields was reduced from 52 to 33, and inventories measured in days were cut by more than 20%. Manufacturing flexibleness is at the center of the companys operational strategy with the emphasis placed on customization rather than standardization. Jayant explains that the just-in-time (JIT) philosophy the company employed on the supply side 10 years ago now is being shifted downriver to large retail customers. We need to social movement our focal point for the JIT concept inter study from the assembly line toward the shop stage of the retailer, says Jayant. That is where the JIT philosophy needs to be apply in order to be competitive. We can no longer run our plants based on manufacturing efficiency and measure mo tion by the number of appliances per man hour. That will only lead to us producing finished product that eventually we will accordingly have to push out to the market.Instead, we need to make sure that what we make in the plant is really what the customer wants, and at the time when he wants it. A vocalization at Webtels purchasing organization, headed by Jayant Chauhan, puts it this way Why should it not be possible to have a direct link from when Mrs. Sunita wants to buy E-TAX software where the supplier supplies an E-TDS element? Make the demand a escape situation, where each time we have a demand from our customer, it creates a direct lure back to our supplier. Pull system requires betray planning This intense customer-driven focus is no small childbed with 22 manufacturing entities determined throughout India and responsibility for managing a total of 15,000 customers.In order to help make the concept work, Webtel has begun a program to manage the inventories of the co mpanys larger retail customers and has succeeded in obstetrical delivery the frozen period in manufacturing-the amount of time around which schedules are built-down to less than one week. This requires daily planning. In fact, an even tighter planning schedule currently is being tested at one of the companys manufacturing facilities in southern Europe. As Arjun explains, We are interrogation production planning where we do it more than once a day. We change the planning one, two, three, and former(prenominal)s we approach four times a day, informing our suppliers via the Net, for example. Obviously this requires a high degree of coordination with suppliers, and Arjun, who is responsible for an $8 billion purchasing spend, is taking the fat out of the system, and reducing the supply base by 15% each year during the consolidation process. Key to this reduction is a shift to module purchasing. We have an combative program to reduce the number of suppliers, says Arjun, because we ar e moving toward a global purchasing policy. But in this process we are moving from buying raw materials and components to buying more modules or systems. That also will help us to reduce the number of suppliers. Supplier performance measurement Webtel has about 5,000 suppliers. Three hundred of these furnish systems or complete modules.Arjun maintains supplier accountability with a number of evaluative tools, including a supplier classification model. Classifications include preferred, active, restricted, disqualified, and potential. Preferred suppliers must meet rigorous quality criteria, provide appropriate cost targets, and be on the leading edge in good innovation. Active suppliers meet at least(prenominal) the minimum requirements and are used if preferred suppliers are not available. Potential suppliers are identified and evaluated in terms of their ability to support future needs. To change a classification, a supplier must go through an approval process that is administe red at various organizational levels.Supplier performance is measured with a supplier-profile tool that rates suppliers on a scale of one to nine fit in to a list of 12 categories, as well as commodity-specific criteria. The first two categories relate to quality, the third to capacity, and the fourth to delivery performance. These ratings generate a supplier profile, which is then mapped against a minimum-to-preferred supplier performance model. Logistics initiatives Delivery performance is measured through logistics management up and down the chain, and purchasing and logistics work hand in hand to manage inbound direct materials. Perun Sharma, general manager of Mumbai logistics, is coordinating an effort with Jayant to make carryation fees more transparent, alternatively of being buried in the price of goods.This allows logistics to chase a logistics contract, offering it to a supplier as a way to reduce transport costs. Frankly speaking, says Perun, that is an area where some of our suppliers make a mistake, prominent us transportation at too low a cost. The important thing is that we can help our suppliers improve their transport cost and performance. Perun also has been involved in reducing costs on the retail end of logistics, and he envisions a time in the future when undefiledly sacred trains-operating within an organized hub system-will deliver goods according to precise timetables. Fuel is up nearly to a dollar a litre in Mumbai, She explains. Its heavily taxed because of environmental concerns. wherefore we are constantly looking to other means of transportation, and the most viable is, or should be, train transport. Its more environmentally friendly since there is lower energy consumption and fewer emissions per ton of freightage. The absolute best speed is not the most important thing, but rather if we say we can deliver it in two days, then we should be able to do so. Otherwise, I dont think we can live up to the future demands of our cu stomers when it comes to service level. Front make full supplier expertise Arjun goes on to focusing the importance of including suppliers as early as possible in the planning stages-in next-generation planning and R&038D, for example. Then we know what we have in the pipeline for the next, lets say, the next coming years. These are ways we front load our activities with our suppliers. This early involvement needs to occur even before product development. And what about the risk of leaking information to competitors? Certainly there is an element of risk, Arjun notes. But its really a total commitment on both sides. In software development, for example, you have to select your suppliers extremely early. First of all, because whitethornbe you dont have so many suppliers that can provide you with the right wing technology. And, secondly, the technologies are so clear-sighted now, there has to be a corporation of integration. Furthermore, if these suppliers should share some of th is information with your competitors, this would venture their business with you. And, suppliers also benefit because they wont build the ill-use inventory they wont have the wrong raw materials in their factories. Its like in a marriage. Its not because you have a good contract that you can make it work. What you need is confidence between partners. brand The American Marketing Association (AMA) defines a brand as a name, term, sign, figure or design, or a conclave of them intended to identify the goods and services of one seller or group of sellers and to assort them from those of other sellers.Therefore it makes sense to understand that branding is not about get your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Every brand represents a promise to its market buy me and you will get this experience. Strong brands are sure brands they have built a reputation wit h customers over time by living up to their promises of quality, innovation and leadership. We have many strong brands in our portfolio. Its main focus is to continue to build Electrolux, our biggest and most important brand, known and trusted by both consumers and professional users around the world. It also has a range of other strong brands for both consumers and the professional market.Objectives that a good brand will achieve include The Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty Delivers the message intelligibly To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cann ot. A strong brand is priceless as the battle for customers intensifies day by day.Its important to spend time investing in researching, defining, and building your brand. After the entire brand is the source of a promise to your consumer. Its a foundational piece in your marketing communication and one you do not want to be without. Webtel has divided its brands into mainly three groups like 1. Webtel MasterBrand 2. field consumerbrands 3. Special brands Webtel masterbrand The name Webtel is found on a large number of our products, satisfying a wide range of consumer and professional needs. sometimes the name appears on its own. With E-TDS, we aim to bring out the best of functional Indian form and technology to demanding consumers in Delhi and elsewhere.Webtel professional satisfies the demands of even the most discerning professional CAs and accountant operators around the India. Webtel masterbrand E-TDS E-TAX Digital signature certificate National consumerbrands Due to a hi story of acquisitions, Webtel instantly has a large portfolio of brands that enjoy strong positions in their home markets. These brands are trusted by consumers who look for innovation, design and lastingness at affordable price levels. These are WEB-D-VAT WEB-M-VAT WEB-WB-VAT Special brands We enjoy a leading position with professional users in the industries we serve around the globe, such as web-e-manager and web-e-secure.Webtel victor provides an extensive range of professional-grade products and solutions from our major national brands, but in addition we also have a number of specialist brands serving event demands of professional users. These brands are like WEB-E-MANAGER WEB-E-SECURE OBJECTIVE OF THE STUDY The need for study arose because of the high competitiveness of the market and use of different sets of marketing meld alternatives by different companies to enhance the sale of their products. Customers satisfaction has become the most important factor to remain in the business so, it is necessary for an organization to know the preference of the customer so that it is able to fulfill the requirements of the customers. Following are the objective of study, 1.To the present market scenario. 2. To know the changing demand of customers. 3. To know the changes that companies are bringing with respect to the changes in customers demand. 4. To have the practical experience of the market so that it could be utilize in the world of corporate in the near feature. 5. To find out the changes in market demand of various WEBTEL product i. e. E-TDS, E-SECURE, E-TAX . 6. To study the changes in consumer behavior and demand. 7. To find out the changes in companies manufacturing pattern to change in market Behavior. 8. To compare the data collected for the year 2007 with year 2006. unproblematic OBJECTIVEThe main objective of the study undertaken was To get the respondents insight both, of the Consumers, i. e. the existing control customers and the (C ompany owned and Franchisee outlets, respectively) Owners. SECONDARY OBJECTIVE In addition to knowing the perceptions, problems, their possible reasons and getting feedback from the existing Webtel Accountant customers, the study also Finds the effectiveness of the companys advertisements and promotional struggles undertaken Makes people aware of the different plans of the company and suggests the best plan for them Finds the awareness levels regarding the various Value Added Services(VAS) PROMOTIONAL STRATEGIESMarketing theory distinguishes between two main kinds of promotional strategy push and commit. Push A push promotional strategy makes use of a companys sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. Initially when Webtel came in the market they adopted push strategy which means introducing a product for cefully just to create demand for a product in the market. But sometime they realized that by this strategy they wont be able to beat the market so they switch to pull strategy.A good example of push interchange is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Car phone Warehouse. individualized selling and trade promotions are often the most effective promotional tools for companies such as Nokia for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A push strategy tries to sell right away to the consumer, bypassing other distribution channels (e. g. selling insurance or holidays directly). With this type of strategy, consumer promotions and announce are the most likely promotional tools. Pull A pull selling strategy is one that requires high disbursement on advertising and consumer promotion to build up consumer demand for a product.If the strategy is successful, consum ers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of childrens toys mainly on video. Consider the recent BBC promotional campaign for its new pre-school programme the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital childrens channel CBeebies and BBC2. METHODOLOGY The research problem given to us was investigated on the basis of primary data collection and secondary data collection. I had intervened several clients in Delhi.A structured schedule (questionnaire) was lively and the relevant information was gathered from various clients on the basis of questions of different sorts. several(prenominal) information was also gathered from CAs and other information from accountants, internal files, in house journals, records and on the basis of our discussions held with differ ent members of the branch team. Sampling Sampling is a method by which one can collect the various information about the state by just taking its sample. here(predicate) the ingest method undertaken was, Random taste was done with the clients. Convenience consume of Webtel product. attribute OF RESEARCH CONCLUSIVE RESEARCH (DISCRIPTIVE)- landing field SURVEYQuestionnaires were put across to consumers to find out their perception and insight about Webtel complete software package to determine their needs, wants, reactions, preferences, impact of the current offerings and how they can be improved further, with a view to get an insight to the problems faced (if any), along with the new innovations that they may be looking preceding to. Questionnaires were also put across the companies Owners to determine their perception and insight about Webtel software package, to look at the product from their perspective, and to persist in the various above mentioned objectives Exploratory research exploratory research seeks to discover new relationship, emphasis on discovery of ideas. Marketing researches devote a significant portion of their work on exploratory studies when very little is known about the problem being examined.UNIVERSE &038 SOURCE OF info The plank on which the study rests is information, which will be procured as a wise mix of both secondary data and primary sources of data. Primary data Data was collected specifically for the research need at hand. This includes- ? references and surveys of respondents with informed ideas about the subject of the project, with the help of questionnaires Secondary Data already published data formed the launch pad for the study. This included i) Internal Data which originates within the organization? ? Brochures, pamphlets ? Official reports ii) outdoor(a) Data which originates outside the organization? ? Books Periodicals (magazines, journals) ? The mankind Wide Web for Information or the Internet SAMPLING 1 . Sampling technique Non probability sampling (A non probability sampling technique is that in which each element in the population does not have an equal chance of getting selected) 2. type Unit People who buy Software package available on Online Demand, Registered Offices etc. 3. Sample size 200 respondents (Designation changing between personal and professional) These are the respondents belong from different-different designations like Finance field, Engineering field, medical field &038 Educational field. 4.Method cypher interview through questionnaire. 5. Data analysis method Graphical method. 6. Area of survey New Delhi 7. Timing of survey 9. 00 am to 630 pm method used for data COLLECTION (FIELD work) Questionnaire was disposed(p) keeping the objective of research in mind. Questions were asked to respondents as regards to their willingness to purchase Softwares. The help of questionnaires conducted direct interviews, in order to get accurate information. In orde r to get correct information I had to approach consumers specially to the charted accountant and other professionals who are using complete accountant software package. I visited as many respondents as I can and asked them their real likings about any accountant software package and also got an idea, how a software package should be? It is really a Herculean task to understand Consumer Behavior, as the definition suggest, Consumer behavior is a physical activity as well as decision process individual engaged in when evaluating, acquiring, using and disposing goods and services. In order to collect accurate information I visited to different-different offices, each and every question was filled personally by the respondents and checked properly. People were not willing to execute, when they were contacted between 1. 00 pm to 5. 00 pm, the time when most of the people take rest during the scorching heat. research instrument used details &038 why?If one wants to know what type of dentifrice people use, what they think of, television commercials, or why they buy particular brands of cars, the natural procedure is to ask them. Thus, the questionnaire method has come to be the more widely used of the two data collection method. Many consumers are now familiar with the telephone caller who greets them with We are making a survey, and then talk to ask a series of questions. almost interviews are conducted in person, others by telephone, and others by mail. Each of these has its special advantages and disadvantages and limitations. The questionnaire method in general, however, has a number of pervasive advantages and disadvantages. interchange of particular variations will be more meaningful if these characteristics of the general methods are brought out first. A questionnaire consists of list of questions to be asked from the respondents and the place provided to record the answer / results. Questionnaire can be used for the personal interviews, focus groups , mails and telephonic interviews. The choice among these alternatives is largely determined by the type of information to be obtained and by the type of respondents from whom it is to be obtained. The common factor in all varieties of the questionnaire method is this cartel on verbal responses to question, written or oral. Questionnaire in the project consists of ? Multiple choice questions ? Dicthomus MULTIPLE CHOICE QUESTIONSQuestions of this type offer the respondents an alternative to choose the right answer among others. It is faster, time saving and less biased. It also simplifies the tabulating process. OPEN END QUESTIONS In this type respondents are free to answer in their own words and express the ideas they think are relevant, such questions are good as first questions or source questions. They introduce the subject and obtain general reaction. DICTHOMUS These are the questions which are Boolean in nature. These answers are straightforward and respondents have to answer them in a straight way. That means the answer can only be either Yes or No. Data Collections ToolsCollection of data cannot be done without proper planning and use of right method. Thus the tools used for collection of data was, a. Observation in different areas. b. Interview with clients. c. Questionnaire for clients. SAMPLING METHODS Sample design is a definite plan of obtaining some items from the whole population. The sample design used in this project is two state sampling i. e. cluster sampling and convenience sampling. The whole City &038 Country was divided into some geographical areas and I have elect YAMUNA VIHAR, ASHRAM, JANAKPURI AND MANY MORE. CLUSTER SAMPLING here the whole area is divided into some geographical area and a definite number of Charted Accountants were to be surveyed. CONVINIENCE SAMPLINGThis type of sampling is chosen purely on the basis of convenience and according to convenience. I visited Offices, Malls, Banks, and Institutes. Tools and techniques o f analysis Data analysis was done on the parameter of use of software package on basis of quality, price used and preference given at the time of purchase. Technique used was comparison of the use of rice based on various parameters of various Webtel Clients. Designing Questionnaire Our questionnaire was prepared with the specific aim of knowing the buying behavior of Webtel Software and so the questions were frame in keeping in mind the context of the Service of software used, price, quality, frequency of purchase.Our questionnaire was both open and closed ended. Limitations 1. The study was limited in terms of geographical reportage as it was limited to the city of Delhi, this makes the findings not fit for other areas. 2. The whole study was completed in a get around period of fifteen days. It was difficult to cover large sample. 3. Some clients gave biased response and did not give importance to the survey. This may affect the accuracy of the findings. 4. In estimates of marke t share of Webtel, I was not provided with the critical sales data by some clients. 5. During the survey some respondent had also shown a non corporate attitude towards the data collection. 6.Some clients gave irrelevant data regarding their sales which caused some difficulties in data analysis. information ANALYSIS AND DATA INTERPRETATION Project report and project interpretation are not complete unless and Until the data analysis and data interpretations are interpreted in the true form. In this study of mine, an attempt has been made to investigate and explore the market changes in terms of its products. This chapter definitely takes consider of the specific interpretations and shall go a long way in explaining the logic behind the research problem. Analysis of Change in Customer Behavior For analyzing the change in customers behavior in terms of E-TDS and E-TAX, I had visited several clients.This can only be done by comparing the data collected from the market in year 2009 wi th the data of year 2008. The data collected regarding sales of E-TDS in a month are as follows, Avg. Sales of E-TDS and E-TAX per month in year 2008 PRODUCTS E-TDS E-TAX TOTAL Total Sales5942101 %age42%58% Avg. Sales of E-TDS and E-TAX per month in year 2009 PRODUCT E-TDS E-TAXTOTAL Total Sales6523 88 %age73. 86%26. 14% Graphical Representation of Data For E-TDS pic For E-TAX pic Data interpretation From the above given data we can make following interpretation. In the year 2009, sales of E-TDS were 73. 86% were as sales of E-TAX were 26. 4% and in the year 2008, sales of E-TDS decreased to 42%, were as sales of E-TAX increased up to 56%, With this we can make the conclusion that, there is a certain change in customers