Seeing Nature :: Natural Nature Marketing Essays

Seeing NatureIn the economical market, competition is harsh. There ar a myriad of companies that have one common purpose to denounce to the public their products, commoditites or services. Attracting the largest number of customers is their common goal. Advertisements are extensively utilize as a persuasive means of making their products appeal to a targeted population of consumers. Effective techniques are therefore employed in the basis of these advertisements. Such a technique, one might argue, is the use of nature, of a company between the products and natural elements. These advertisements draw on our attitudes about nature, attitudes that are for the most straggle shaped by the history and culture we are a part of.Such an advertisement, in which nature is used to elicit feelings and past experiences inside mickle that would lead them to desire to consume a specific product, is the Milano one. finished this advertisement, the Milano company wishes to sell wheel hubcaps for automobiles. In the picture, the shiny hubcap reflects a scenic scenery of an Italian countryside. The reference domain includes the presentation of nature as beautiful, sunny, healthy, productive, comforting, relaxing, uplifting, clean, accessible to man, passive, and welcoming. The absent elements are pain, mud, clouds, wilderness, potential of harm, danger. The offer that is held out to the lecturer if they purchase the product is to be taken to a quiet, peaceful business office in the countryside, away from the hectic urban life their company number (Milano) implies, a place where they seat live in harmony with nature. The colligate between the reference domain and the offer is visible. The hubcap represents a window to nature, by means of which we can observe it and make contact with. The hubcap is the technological device that is sufficient to accurately reflect nature, to blend in with it in a homogenised way, without disturbing or destroying it. Man and nature c oexist harmoniously. The ad implies that people do not need to assume nature, but instead, they should allow engine room - the hubcap - to take them to nature and submerge them within it. Therefore, this technological device represents the twosome between nature and man, a way through which man can reach nature. Because man is not perceived as required to conquer nature, this ad expresses a biocentric view in which nature is romanticized and admired dependable for what it is and for how it can make us feel. Henry David Thoreau and Ralph Waldo Emerson share this view in their writings, and they believe that nature exists in and for itself.